Asian studies in Lithuania
Original language: English
Translated from: English
Authors: Cho, Charlotte
Translated by: Bezginaitė, Laima
ISBN: 987-609-479-331-8
Published in: Vilnius
Published on: 2020
Publisher: Baltos lankos

This book is an introduction to the Korean beauty industry and the Korean way of life by an American Korean entrepreneur, blogger and founder of Soko Glam, Charlotte Cho. It is a book that encourages you to love yourself and see skincare as an important part of daily life, not vanity.

In this book the author reveals the importance of skincare and a proper lifestyle in South Korean society, where the cult of beauty is extremely high. She explains in detail about the Korean beauty habits, explains things like the double cleansing method and why it is so crucial, as well as giving the details about the famous 10-step Korean skincare routine and its effectiveness.

In the book, a comparison of Korean and Western girls’ skincare habits is given and the significant contrast between them is highlighted. Westerners see skincare more often as a must, requiring only a facewash and moisturizer. However, Koreans see skincare as a way to pamper, take care of themselves and they find pleasure in doing so. Koreans spend no less time on skincare than makeup and focus more on skin health and problem prevention than on better ways to hide the imperfections.

The author herself shares her personal experience of how she switched from a Western approach to skincare and beauty to Eastern beauty rituals. Cho also recalls the cultural differences between the West and the East that she experienced while living in South Korea, and how different lifestyles can also affect our skin and overall health.

This book not only reveals the cultural differences, but also provides practical advice for having healthier skin. The author shares what substances are suitable for each skin type, what substances should be avoided in your skincare and cosmetics, how to achieve a natural “no make-up” look and she also emphasizes the importance of sunscreen. Charlotte Cho also does not forget to share with her readers on where, what to see, eat and shop in Seoul.

Charlotte Cho is a writer, beauty expert and entrepreneur born into a Korean diaspora family. When she was young, she moved to live in Seoul, South Korea. Here, after gradually discovering and learning the secrets of the Korean lifestyle and beauty, she founded the Korean cosmetics and lifestyle website Soko Glam. Cho made Korean beauty rituals and products popular in the United States, and her writings have been published in the New York Times, Vogue, Allure, Elle, Marie Claire, and many other magazines. She currently writes her blog and has founded the Korean make-up, skincare and beauty company Soko Glam, which is one of the most well-known and popular beauty brands in the world.

Initiators of the project: Japan foundation VDU
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